Brand Builder.
Story Strategist.
Girl Mom.
I’m a brand and communications leader who’s helped companies—from startups to private equity giants—craft compelling narratives and lead change. I bring a journalist’s instinct for storytelling, a marketer’s eye for strategy, and the perspective of a parent raising two fierce daughters. (Spoiler: they’ve taught me more about leadership than most boardrooms.)
Finding my signal
After years of fighting for a seat at the table—and finally earning it—I decided to set my own. I trained with the best in magazine publishing, helped shape the early days of streaming, and ran a pandemic crisis center from my bedroom. I’ve launched dozens of brands, guided leadership transformations, built culture through mergers, and had a front-row seat at startups scaling to acquisition.
I know what great design looks like, how to craft an investor deck, map a customer journey, and build a playbook for just about anything. But more than that, I know how to communicate—and clear, effective communication is the connective tissue of every successful organization.
Throughout my career, the work that’s always lit me up is helping leaders navigate change. I thrive in the gray, the flux, the shift. If you’re in it, I’d love to help you find your signal.